UI/UX Design
CloneWild
Brand identity and a responsive website for an exotic animal reproduction company — a concise visual system that speaks to a niche market rooted equally in animal science and innovation.
CloneWild is an exotic animal reproduction company positioned to pioneer in its industry. I created both the brand and the website, establishing a visual identity that would communicate the company's image to a highly specialized market.
The design had to hold two ideas at once: CloneWild's roots in rigorous animal science and its drive toward innovation. I developed the branding in Adobe Illustrator — a wordmark, icon, and color system that balances industry credibility with forward momentum — then carried that identity into the site.
I built the website in Webflow, making it responsive across devices and prioritizing clarity of communication and navigation. To give the brand a memorable first impression, I integrated custom code for an eye-catching home-page header that goes beyond the platform's defaults.
